Director - Shopper Market Strategy - Leo Burnett - Hong Kong

Job description
We are looking for a seasoned planning expert with at least 8 to 10 years of shopper marketing experience who can grow multi-national and local businesses in ARC Hong Kong.

The candidate is a proven shopper specialist who can develop comprehensive end-to-end insight-driven shopper journey, and path-to-purchase, and convert the strategy to briefs that allow creative and other specialists in digital, social, mobile and eCommerce to execute a comprehensive brand-led shopper marketing programs and campaigns.


Key responsibilities:

Influence creative strategy with compelling and thoughtful application of shopper insights.
Effectively distill large quantities of data and information down to key insights to inspire teams and develop great work.
Lead and create synergy across client teams and partner agencies like media, social agencies, digital, tech and e-commerce partners to activate ARC’s strategic and creative deliverables.
Build strategic partnerships with client’s customers (local and international physical and e-retailers) to help activate integrated creative shopper marketing solutions.
Design and activate eCommerce and O2O shopper marketing strategies in China and Asia.

Desired Skills and Experience
Passion for digital and shopper marketing and strategies.
Passion for Greater China and its potential.
A team player, not just a solo genius.
Brand and digital planning experience an added advantage.
Mandarin and Cantonese speaker an added advantage.

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